Salesforce has a lot of moving parts; features, integrations, new releases, and so on. All of this can become overwhelming, leading to the question: where to start? The MarCloud ROI Framework is designed to give marketing professionals a direction for their marketing automation journey.

Using the preset framework, we can identify where a customer sits in their journey to maximising Marketing Cloud ROI and, therefore, where to focus their attention and efforts next. It’s like a compass with a modular approach that can be applied to anyone. It doesn’t matter whether you’re a beginner, intermediate, or advanced; whether you’ve had Salesforce for ten years or it’s newly implemented.

You can apply the ROI Framework wherever you are and set a specific destination that enables you to track progression.

No more using Marketing Cloud as a glorified Mailchimp. An ROI Framework makes it easy to zoom out, see the bigger picture, and understand everything possible.